SPEED
[ Shopify speed & conversion · UK ]

SHOP SPEED that sells.

We find the seconds costing your Shopify shop sales, prove it with your own numbers, then delete them. Start with a free speed snapshot, no call required.

Core Web VitalsLargest Contentful PaintCumulative Layout ShiftInteraction to Next PaintShopifyA/B TestingCheckout Optimisation Core Web VitalsLargest Contentful PaintCumulative Layout ShiftInteraction to Next PaintShopifyA/B TestingCheckout Optimisation
0
Lighthouse score we build every page to
0s
Target mobile load time, from four-plus
+0%
Retail conversion lift Deloitte measured from a 0.1s mobile speed gain
[03]Services / What we fix

Four fixes. One engineer.

01
LCP · CLS · INP · Lighthouse

Speed & Core Web Vitals audit

A full diagnosis of what is slowing your shopfront, measured on real mobile data, with every fix ranked by impact against effort.

  • Lab and field data
  • Render-blocking analysis
  • App and script weight
  • Ranked fix list
Investment
£500 fixed
Get started → See details →
02
Images · Fonts · Code · Caching

Speed overhaul & implementation

The hands-on work. We delete the slow seconds, ship the fixes to your theme, and prove the before and after with hard numbers.

  • Asset optimisation
  • Theme code cleanup
  • Lazy loading
  • Before and after report
Investment
from £1,500
Get started → See details →
03
Mobile · Checkout · Funnel

Mobile UX & checkout optimisation

Most of your traffic and most of your drop-off is on mobile. We tighten the funnel from product page to payment so more visitors finish.

  • Mobile UX review
  • Guest and express pay
  • Friction removal
  • Trust at checkout
Investment
from £1,500
Get started → See details →
04
A/B Testing · CRO · Iteration

Conversion testing retainer

Ongoing experimentation. One test cycle a month, continuous monitoring, and steady gains compounding on a foundation that is already fast.

  • Monthly A/B tests
  • Vitals monitoring
  • Analytics setup
  • Quarterly roadmap
Investment
from £1,500 /mo
Get started → See details →
[04]Process / How it works

From snapshot to fix.

01 · Diagnose
01 / 04

Snapshot

Send your shop URL. Within 2 working days you get a free one-page report of your speed against two competitors, no call required.

Shop URL2 working daysFree
02 · Map
02 / 04

Audit

If the numbers interest you, the full audit maps every fix ranked by impact against effort. The fee is credited against any work that follows.

Ranked fixesEffort estimatesFee credited
03 · Ship
03 / 04

Fix

We ship the changes straight to your theme, delete the slow seconds, and keep nothing hidden in a black box. You see every change.

AssetsTheme codeCaching
04 · Prove
04 / 04

Measure

Before and after, in hard numbers. Then we keep testing so the gains compound month on month on a foundation that is already fast.

Before / afterA/B testingMonitoring
[05]Teardown / What we find

This is the kind of thing we find.

A real teardown of a slow Shopify shopfront, anonymised. Every finding is specific, measured and fixable. Vague benefit copy is what every other agency sends; this is what knowing the stack actually looks like.

Render blockLCP 4.3s

A 6.2 MB hero image

Served at full resolution to phones with no responsive sizing. The largest paint waits for the entire file to download before anything meaningful appears.

Main threadINP 410ms

Eleven app scripts, loaded in sync

Review widgets, upsells and trackers all run in the document head, blocking the page from responding to a tap until every one has executed.

Web fontsFOIT 1.8s

Three fonts, no preload, no swap

Text stays invisible for up to 1.8 seconds while the fonts download over a third connection, instead of showing instantly and swapping in.

LayoutCLS 0.21

Banners injected after load

A cookie bar and an app banner appear late and shove the page downward, so the first tap often lands on the wrong element.

Three of these are an afternoon's work. Your snapshot shows which ones matter most for your shop, ranked by impact against effort.

[06]Proof / The standard

Four scores. All 100.

A perfect Lighthouse run in Performance, Accessibility, Best Practices and SEO is the baseline on every shop we touch, not a lucky screenshot. This page hits it too.

0
Performance
0
Accessibility
0
Best Practices
0
SEO

Built and run by Ben Morton, a frontend engineer. I also build and run ToggleKit, a developer tool used in production. The same engineer who diagnoses your shop does the work: no account managers, no juniors, no outsourcing.

[FAQ]Frequently asked

Answers up front.

No. Every change is tested before it ships, and we never remove an app you rely on. You see exactly what changed and why, and changes can be rolled back.

Most slow Shopify shops can reach a sub two second mobile load with the right fixes. We show you the realistic target for your shop in the free snapshot, before you commit to anything.

Then we tell you, and you keep the free snapshot. We only take on overhaul work where the numbers show a clear return, because a fix that does not pay for itself is not worth your money or our time.

No. The snapshot arrives by email within 2 working days. If you want the full audit you can book it, but there is no call required to get the free report.

Conversion drops measurably for every second past about 2.5 seconds on mobile, and you are paying for every visitor who leaves before the page loads. Faster pages mean more of the traffic you already buy turns into orders.

[07]Contact / Start here

Let's find your slow seconds.

Drop your shop URL and email. You get a free speed snapshot within 2 working days, with no obligation and no sales call.